Among other tactics, one effective way of increasing client sales as a portrait photographer is restructuring your price list in such a way that it’s very straightforward and user-friendly.
Remember: Confusion Is Paralysing
Our pricing system should be simple for clients to comprehend as well as easy for you to remember and explain to your clients.
And since it is so straightforward, setting it up or making adjustments takes very little time – all while you determine your rates…
Tweaking and changing your price list can take days!
I remember spending days working on my price list, calculating how much my different labs would charge me to create all sorts of albums, folio boxes, loose prints and matted prints my clients might desire – my thinking being that more choices available meant greater sales!
Once I had assembled products together and created packages that would entice customers, I began mixing and matching products together into combinations that would tempt buyers. Tweaking numbers, shuffling things around constantly and pricing everything individually became increasingly frustrating and frustrating; it was very confusing indeed! I tried both a la carte purchases as well as package options to entice potential buyers.
At first, people would ask me for substitutions; “Can I have an additional photo instead? Or just the digitals?”
Have you been there, or do you find yourself there now, thinking and fiddling around with pricing, while clients try and adjust packages according to their needs? After doing all this, it can be daunting and time consuming determining whether a certain price was effective for both of you, while remaining professional looking.
If this sounds familiar to you, then simplifying things may be necessary. A price list update could greatly enhance sales while simultaneously saving time spent researching prices and creating your list. Doing this could completely revolutionise your BUSINESS!
Imagine being able to quickly rattle off pricing without looking at your list, knowing that you are providing clients with an enjoyable experience and selling products that make sense, as they thank you after they give you money! Imagine what an awesome feeling that would be!
Your clients should feel satisfied that what they purchased was worthwhile and has value to them, rather than walking away questioning how to save money by switching and swapping things around. Am I correct in saying so?
