Your 2020 Digital Marketing Guide
2020 promises to be one of the best years yet, from an economic and wedding photography standpoint. Both The Knot and WeddingWire predict record engagement numbers; it is therefore no…
Automating Lead Follow-Up for Success at Wedding (or Other) Shows
As a business owner, nothing beats wedding shows for generating leads for your services. Unfortunately for introverted folk like myself though, they can also be dauntingly loathsome - packing up…
Solving Your Problems: Marketing with Sal Cincotta
Marketing is often the cause of business failure; either they don't do any or are lousy at it; running Facebook Ads alone doesn't count as effective marketing! Marketing relies on…
Leveraging Events for Marketing Success
Marketing was always something I despised, since I never had a plan in place for our B2B video and photo company. Everything from posting on social media platforms like Facebook…
5 Strategies for Refreshing Your Social Media Approach
As soon as Instagram announced IGTV, I thought "This is so exciting!" because video is one of my strongest skillsets. But then reality hit and I realized what this really…
In-Person Marketing Strategies for Photographers
Every time I have the chance to speak to photographers about business, I always pose one question: What challenges are currently being experienced by your operation? Invariably, their response is:…
4 Simple Social Media Marketing Tips to Boost Your Photography Business
If you want to expand your wedding photography business, taking advantage of social media is crucial in terms of promotion and client acquisition. Unfortunately, social media usage can sometimes be…
Blogging: Common Mistakes to Avoid
Are You Wondering Why Blogging Is Important Unfortunately, this won't be the first or last article that tells you blogging is good for business. Blogging offers several advantages; these include:…
Hierarchy of Social Media Strategy
Social media can be daunting. There are so many platforms and post types to select, with different things working for different people, that it can be confusing figuring out when,…
Ways to Generate Word-of-Mouth Marketing
Have you heard the saying: the best advertising is word-of-mouth? While that sounds nice, getting people talking about you without paying them is tricky business. At a recent photography conference…